House of Blues

Keeping track of the latest “it” jean can be as hard as landing a table at Per Se.

But, new SoHo boutique Blue in Green aims to keep denim fanatics one step ahead of the game with their tight selection of mostly Japanese labels, like Somet (think Dior) and the one-shuttle-stitched Oni.

The store also boasts an impressive lineup of fine imports, including Samurai Jeans, Johnbull, and Paul Smith’s Japanese-made Red Ear jeans (sold exclusively in the US at Blue in Green).

Fashion boys will drool over items from Italy’s Monotype, Britain’s Baracuta, and Yves Saint Laurent. More esoteric Japanese labels, like Full Count and Low Hurtz invoke a rockstar meets Tokyo street vibe, with Chinoiserie embroidered chambray baseball jackets, fur-collared denim vests, and grunge reminiscent oversize plaid shirts.

Have fun with all the dynamic apparel, but please don’t go all Harajuku on us.



Blue in Green
8 Greene Street (between Grand and Canal Streets)
Tel: (212) 680-0556
blueingreensoho.com