First Look at the 3.1 Phillip Lim Flagship

Celebs love him. Fashionistas swear by him. Even your girlfriend wants him.

Fear not.

Phillip Lim’s mission is to make everyone look better, one beautiful piece at a time. From launching his first collection 3.1 Phillip Lim in the fall of 2005 to his Council of Fashion Designers of America (CFDA) nomination for the Fashion Fund Award in July 2006, Lim’s star just keeps rising.

So it only makes sense that exactly one year later his picture perfect 3.1 Phillip Lim Flagship debut on Mercer Street in SoHo. An elegant, spare interior provides the perfect backdrop for Lim’s carefully detailed pieces. Bamboo and white walls, geometric wood floors and mirrors flank the neat row of perpendicular racks - one for men, and one for women.

And on those racks? The clean, slightly imperfect (by design) clothing the designer is known for. Unique elements like suede-covered wooden buttons, light as air sweaters, and perfect draping are found throughout the collection. Each piece is carefully planned, yet subtle enough to never look overdone.

Even the basic pocket tee can’t escape Lim’s attention - his version is slightly askew, with raw cotton edges to remind you that this is no ordinary Hanes.

Imperfection never looked so perfect.


3.1 Phillip Lim Flagship
115 Mercer Street (Spring Street)
Tel: (212) 334-1160
31philliplim.com