The O.C.

It’s hard to believe that Spring is around the corner.

But it is.

As the mercury rises, you’ll need clothes that speak to your heightened confidence. They should be simultaneously classic and cutting-edge, weathered but without the wrinkles. Above all, they should be sexy in that Southern California-way.

Think Surfer.

Think Trovata. The buzz behind this Orange County-based, four-man collective has been brewing since DNR branded them hottest new label in 2002. Along they way, they’ve counted Barney’s and Fred Segal as customers, had the requisite write-up in GQ, and amassed a swell of demand for their just-launched women’s collection. Their latest men’s collection is predictably good-looking with an attention to detail. Everything from buttons to fabric finishes has been scrutinized for your comfort and pleasure.

A stroke of genius?

In Italian, they call that trovata.