The Rolex Of $200 Watches

Flight to Vegas. Jitney to Hamptons. Car service to steakhouse.

Your summer play schedule is time-sensitive.

Well, we’ve got a chic way for you to keep track of the hour without breaking a sweat. Toy Watches are playfully hip, designed to echo ‘80s flare, and your childhood wristwear (think Swatch).

Made of plastics and acrylic bands and stylishly designed, Toy Watches have popped up on the arms of everyone from Michael Jordan to Mario Batali to the Entourage crew (Vince, Turtle). And, while celebs have happily sported them, prices run on the low end (starting as low as $150). Plus, with the watches’ somewhat underground status, they aren’t likely to become ubiquitous.

So, as Summer “officially” begins next week, make sure you’re counting down the minutes with panache and precision.


Toy Watch retailers and online ordering available at toywatchusa.com.